Under the new umbrella “EFM Horizon presented by Audi”, the European Film Market (EFM) will be offering a variety of initiatives in 2017 focusing on the film industry of the future, made possible with the support of Audi.
“EFM Horizon” provides opportunities for discovering the newest relevant technological developments and forward-looking trends and for taking advantage of networks in sectors bordering on those of the audio-visual industry.
“As the market of one of the largest public festivals in the world, the EFM is once again expanding its portfolio. From now on, our motto ‘It all starts here’ will take on additional meaning,” according to EFM director Matthijs Wouter Knol. “The audio-visual sector is consistently characterised by radical transformations. New technologies change everything, focal points shift, traditional companies have to reconfigure their approaches.”
The initiative “EFM Horizon” addresses this reality by facilitating a dialogue between participants of the EFM and representatives of other industries, in order to develop new strategies for the film industry. At the same time, a platform like “EFM Horizon” is able to react to the rapid changes taking place in the industry and adapt and expand its programme for trade visitors accordingly.
“Sustainability in our commitment to culture has been an integral part of our entrepreneurial activities for more than 50 years now. Platforms such as the Berlin International Film Festival promote interdisciplinary dialogue in an impressive manner and make the area where art meets technology immediately accessible for all to experience,” commented Dietmar Voggenreiter, Board Member for Sales and Marketing at AUDI AG. “That is why Audi is proud to expand our collaboration with innovative formats.”